Industries
Same brick library. Different stacks. Pre-wired loops for the metrics your category actually moves on.
Industries
B2B Tech ships pipeline. Ecom ships LTV. Hospitality ships direct bookings. Enterprise ships security review days. We've wired the loops for each — picked from the same 22-agent catalog, calibrated for your category's numbers.
Same brick library, different stacks. Loops pre-wired for the metrics that matter in your category.
Industries page rewrite logic → Original sub-line is generic ("metrics that matter in your category"). Each vertical CMO wants to see their metric named — pipeline coverage for SaaS, LTV for ecom, direct-booking % for hospitality. The new H1 names two by example, which makes the rest scannable. Each tab pre-loads with the CMO's own KPI in the stats row, not ours.
↓ for SaaS, dev-tools, API-first CMOs & CROs
B2B Technology
PLG funnels that don't leak. Outbound that hits the right title. Expansion that beats Year-1 churn. Five loops wired into HubSpot, Salesforce, Segment, Snowflake and LinkedIn Sales Nav — every one tied to a single board-level number.
PLG funnels that don't leak, outbound that hits the right title, expansion that beats Year-1 churn. Five loops wired into HubSpot, Segment, Snowflake, LinkedIn Sales Nav.
3.1×PQL → paid CVR
+42%demo book-rate
−29%churn at renewal
1 · Signup → PQL Loop
closes dailyFor the CMO whose free-trial funnel leaks. Free signup, instrumented activation, scored by behaviour. The 5% who hit aha get a human; the rest get the right unblock.
✍️Free Signuptrigger
→
👣Activationtrack
→
✨Aha Scorescore
→
🧱Unblocksupport
→
💳Paid Upgradeconvert
ROI signal · PQL → paid CVR
movesPQL CVR ↑
Deploy loop →2 · ICP → Meeting Loop
closes weeklyFor the CRO whose SDR pod is hitting reply but not pipe. Tight ICP → trigger event → personalised outbound → booked demo. Reply rate feeds back into who's worth chasing next week.
🎯ICPdefine
→
📡Triggerslisten
→
✍️Personalizedraft
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✉️Multi-touchreach
→
📅Demo Bookedconvert
ROI signal · SQL / rep, $ per meeting
movesSQLs ↑ · CAC ↓
Deploy loop →3 · Usage → Expansion Loop
closes monthlyFor the CRO with flat NRR. Seat-growth, feature adoption, role-changes — all trigger the right expansion play. CSM gets briefed, AE sees the upsell window before the customer does.
📈Usagewatch
→
🔬Adoptiondetect
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💼Role Changeenrich
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🎯Play Pickermatch
→
⬆️Upsellwin
ROI signal · NRR, expansion ARR
movesNRR ↑
Deploy loop →4 · Renewal Risk Loop
closes 90d preFor the CRO defending GRR on the next board call. 90 days out, every account gets re-scored: usage decay, exec turnover, support tone. Red goes human; amber gets a save play; green auto-renews.
📆Watchlistcohort
→
📉Usage Decaymeasure
→
☠️Risk Scorescore
→
📞CSM Callhuman
→
🔁Renewedclose
ROI signal · gross renewal rate
movesGRR ↑
Deploy loop →5 · Marketing → ROI
closes per campaignFor the CMO measuring campaigns on clicks, not closed ARR. Intent spikes around a launch; the campaign returns pipeline, attribution ties it to closed ARR, and budget auto-shifts to the audience that actually converts.
📣Campaignlaunch
→
💬Engagenurture
→
🔮Attributemeasure
→
💰Optimizeshift
→
📈Pipe / $outcome
ROI signal · pipe per $, $ closed
movespipe per $ ↑
Deploy loop →
↓ for DTC, marketplace & retail CMOs
Ecommerce
Cart recovery, LTV building, inventory-aware ads, review-fed PDPs. Four loops that close the gap between traffic and reorder — wired into Shopify, Klaviyo, Meta and Google Ads.
+18%cart recovery rate
2.4×90-day LTV
−31%stockout days
1 · Cart → Recovery
closes hourlyFor the DTC CMO bleeding sessions to abandons. Anonymous abandons get identified, scored on intent, served the right tier — reminder, free ship, or last-resort discount. Margin feeds the next nudge.
🛍️Add to Carttrigger
→
🚪Abandonobserve
→
🎯Nudge Tieroffer
→
✉️Email + SMSsend
→
💳Recoveredclose
ROI signal · recovered $ minus discount
movesrecovered $ ↑
Deploy loop →2 · First Order → LTV
closes 90dFor the CMO whose CAC payback is creeping up. First buy starts the clock. Replenishment, cross-sells, loyalty unlocks fire on usage — not on calendar guesses. Second-order rate trains the model.
📦First Ordersignup
→
👋Welcomeonboard
→
⏱️Replenishpredict
→
🔀Cross-sellrecommend
→
⭐Loyaltyretain
ROI signal · 90-day LTV, repeat rate
movesLTV ↑
Deploy loop →3 · Inventory → Ads
closes hourlyFor the CMO burning paid on SKUs about to stock out. Stock + demand forecast drive bids — push winners, throttle scarcity, refund the budget into in-stock heroes.
📦Stockread
→
📈Demandpredict
→
⚖️Bid Tunertune
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📸Meta + Googlepush
→
💰Sell-thrumeasure
ROI signal · turn rate, ad $ on in-stock
movesROAS ↑ · stockouts ↓
Deploy loop →4 · Reviews → PDP
closes weeklyFor the CMO whose PDPs CVR stalled in Q3. Every review is free copy. Agents mine the friction, rewrite the product page to answer it, A/B test, ship the winner.
⭐Reviewslisten
→
🔍Pain Miningcluster
→
✍️PDP Rewriterdraft
→
🧪A/B Testship
→
📈CVR Liftmeasure
ROI signal · PDP CVR, return rate
movesCVR ↑ · returns ↓
Deploy loop →
↓ for hotel, resort & venue CMOs
Hospitality
Direct bookings stolen back from OTAs. On-property recovery before checkout. Loyalty repeat-stays. Event inquiries that don't die in inboxes. Wired into your PMS, OTA channels, CRM and review platforms.
+22%direct bookings
+0.4★avg rating
+34%repeat-stay rate
1 · Intent → Direct Book
closes per sessionFor the CMO losing 20% of bookings to OTA commission. Steal back the booking before the price-shop. Date-search behaviour + guest history shapes a same-session offer — upgrade, breakfast, late check-out.
🌐Site Visitarrive
→
📅Date Searchintent
→
🔍Guest Resolveidentify
→
🎁Perk Pickeroffer
→
🛏️Direct Bookconvert
ROI signal · direct-book % vs. OTA
movesdirect $ ↑
Deploy loop →2 · Stay → Review
closes per stayFor the CMO watching ratings drop after every renovation. Bad reviews start mid-stay. A discrete pulse catches friction at hour 6 — GM gets paged, recovery happens before checkout, the post-stay ask lands a 5-star.
🔑Check-instart
→
💬Mid-stay Pulselisten
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👤GM Recoveryhuman
→
📨Review Asktimed
→
⭐Public 5★publish
ROI signal · rating × future bookings
movesrating ↑ · recovery cost ↓
Deploy loop →3 · Loyalty → Repeat Stay
closes quarterlyFor the CMO whose loyalty program is a list, not a system. Stay patterns, room preferences, season tells drive personal offers timed to the moment they'd book anyway.
🎟️Member Joinsignup
→
🧠Pattern Tagprofile
→
⏰Re-book Windowpredict
→
🎁Tier Offeroffer
→
🛏️Re-bookconvert
ROI signal · member share of revenue
movesrepeat-stay $ ↑
Deploy loop →4 · Event Inquiry → Contract
closes per inquiryFor the CMO whose F&B / events team chases ghost inquiries. Weddings, off-sites, banquets — site tours, custom quotes and proposals all chase themselves until the contract lands or the lead disqualifies.
📥Inquirycapture
→
🚶Tour Bookschedule
→
🤝Sales Walkhuman
→
📄Quoteprice
→
✍️Contractclose
ROI signal · inquiry-to-contract %
movescontracts ↑
Deploy loop →
↓ for brokerage, team & new-dev marketing leads
Real Estate
Listing-view to closed offer. Open-house to written offer. Seller lead to signed listing. Past client to lifetime referrals. Wired into MLS, CRM, dialer and DocuSign.
+27%tours / lead
+19%listings won
2.1×referral $ / past client
1 · Listing View → Tour
closes per leadFor the broker watching qualified leads ghost. Saved-search behaviour scores buyer intent. Hot leads get matched to the right agent and routed straight to a calendar.
👁️Listing Viewbrowse
→
💫Saved Searchsignal
→
📊Intent Scorescore
→
🤝Agent Matchroute
→
📅Tour Bookedbook
ROI signal · tours booked / lead
movestour rate ↑
Deploy loop →2 · Open House → Offer
closes per eventFor the team whose open-house lists rot in spreadsheets. Sign-in becomes a CRM record in seconds. Each visitor gets a personal recap with comparables and an offer prompt.
✍️Sign-incapture
→
📝Recaprecap
→
📊Comps Dropinform
→
📞Agent Callhuman
→
📝Offeroffer
ROI signal · open-house-to-offer %
movesoffers / event ↑
Deploy loop →3 · Seller Lead → Listing Won
closes per pitchFor the team losing listings to the agent who showed up better-prepared. CMA-request to signed listing. Valuation, pre-listing audit, marketing plan all assemble themselves before the call.
📥CMA Requestcapture
→
💵Valuationprice
→
📊Auditresearch
→
🎤Pitchhuman
→
✍️Signedclose
ROI signal · listings won / pitch
moveslistings won ↑
Deploy loop →4 · Past Client → Referral
closes annuallyFor the agent whose closed deals quietly forget you exist. Anniversary touches, market updates, life-event watches keep you top of mind for the next deal.
🏁Closedstart
→
🎂Anniversaryremind
→
📈Market Updatenurture
→
👁️Life Eventlisten
→
🏡New Dealconvert
ROI signal · referral $ / past client
movesreferral $ ↑
Deploy loop →
↓ for F500, multi-BU, procurement-heavy CROs
Enterprise
Big-deal motions don't run on autopilot — but the connective tissue can. Account orchestration, buying-committee mapping, security review, exec engagement. Wired into Salesforce, Highspot, DocuSign CLM.
2.6×deal velocity
+38%multi-thread coverage
−41%security review days
1 · Buying Committee
closes per dealFor the CRO watching $5M deals stall in legal. Map the 7–12 people on every enterprise deal. Watch who's quiet, blocking, or needs which artefact — then arm the AE to multi-thread.
🔍Org Mapmap
→
👥Committeeidentify
→
📊Heat Scorescore
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📦Artifactarm AE
→
🤝Multi-threadhuman
ROI signal · deals w/ ≥5 contacts
moveswin rate ↑
Deploy loop →2 · Tier-1 ABM
closes per acctFor the CMO running 100 named accounts on one ABM team. 100 personalised campaigns. Brand air-cover, ads, exec-to-exec, custom landing pages — all tied back to one account scorecard.
🎯Tier-1 Listselect
→
🔬Researchresearch
→
🎨Creativedraft
→
📣Surroundorchestrate
→
📅Exec Meetingbook
ROI signal · tier-1 pipe sourced
movesenterprise pipe ↑
Deploy loop →3 · Security Review
closes weeklyFor the CRO whose deals die in vendor questionnaires. SOC 2, GDPR, vendor questionnaires — pre-fill 80% from your trust centre, route the rest to the right SME, ship before legal blinks.
📄Questionnaireintake
→
🔎Q-Matchclassify
→
🔐Trust Pullprefill
→
👨💻SME Reviewhuman
→
✉️Senddeliver
ROI signal · review days, auto-fill %
movesreview days ↓
Deploy loop →4 · Procurement → Signature
closes per contractFor the CRO watching MSAs redline themselves to death. MSAs, redlines, DPAs, finance approvals — flag the same edits argued thrice, escalate before slip.
📝Draftdraft
→
🔴Redlinecompare
→
⚖️Clause Libsuggest
→
👩⚖️Legalhuman
→
✍️Signedsign
ROI signal · signature time, slip rate
movesdays to signature ↓
Deploy loop →5 · Marketing → ROI
closes per campaignFor the CMO who can't tie brand & demand spend to enterprise pipe. Financial-services firms spike searches on AI governance; an Exec Briefing campaign returns $4M pipeline — and learns the CRO audience converts 3× the CIO, so budget shifts automatically.
📣Campaignlaunch
→
💬Exec Briefnurture
→
🔮Attributemeasure
→
💰Optimizeshift
→
📈Pipe / $outcome
ROI signal · $4M pipe · $1.2M ARR
movespipe per $ ↑
Deploy loop →
↓ for consulting, agency & pro-svc partners
Services
Inquiry to scope. Scope to staffing. Delivery to case study. Case study back to pipeline. Four loops that close the loop on what your last engagement actually proved.
+47%inbound qualified rate
2.2×case study → lead
+33%billable utilization
1 · Inquiry → SOW
closes per RFPFor the practice lead drowning in RFPs. RFPs and "hey, can you help with…" both get a real scope back. Past projects mined for analogues, pricing pre-modelled, SOW in hours not weeks.
📨Inquiryintake
→
🤔Qualifyscore
→
📚Past Matchanalogue
→
💲Pricingestimate
→
📜SOW Draftdraft
ROI signal · qualified-RFP win rate
movesSOW velocity ↑
Deploy loop →2 · Case Study → Pipeline
closes monthlyFor the partner whose best work never becomes a lead. Every delivered engagement gets auto-summarised, redacted, fact-checked with the client — case study lands inbound traffic before the project file even closes.
📋Deliveredtrigger
→
✍️Draftsummarise
→
👤Client Sign-offhuman
→
📣Distributepublish
→
📈Inboundconvert
ROI signal · case study → SQL
movescase study lead $ ↑
Deploy loop →